About us

ALHAFIDH Home Appliances is a leading provider of premium home appliances and consumer electronics brands in the Middle East. A member of the AL HAFIDH GROUP, one of the biggest Iraqi-owned conglomerates, ALHAFIDH Home Appliances is widely recognised for its uncompromising commitment to quality and excellence and for being a customer-centric business organisation. The company continues to innovate and enhance its product offerings, value-added services and support facilities to strengthen its reputation as the destination of choice for home appliances and consumer electronics in the Middle East.

ALHAFIDH Home Appliances has been renowned for its own brand of air-conditioning units, which have been specially developed to perform optimally and withstand the extreme weather conditions of the Middle East. The company has invested extensively in research and development (R&D) to develop and introduce its premium-quality air-conditioning units that all come with a two-year warranty, guaranteeing the product’s long-term value and unmatched quality. The company’s engineers and specialists have spent more than two years studying the local climate and testing the product under different weather conditions to gain a better understanding of the technologies and specifications of air-conditioning products that are best suited for the region.

Leveraging ALHAFIDH’s extensive experience and expertise in R&D and its success as a leading manufacturer of air-conditioning units since 1990, ALHAFIDH Home Appliances has expanded its portfolio to include a much wider range of home appliances and consumer electronics brands. The company has been opening new showrooms in key locations across the region as part of an aggressive expansion strategy, seizing growth opportunities in different markets and consolidating its presence in the Middle East.